The buzz around AI seems to be everywhere these days. From generating artwork to editing photos with a single click, artificial intelligence is rapidly changing creative industries. But as a retoucher, you may be wondering: Is AI coming for my job?
It’s a valid concern, but the answer might be more nuanced than a simple yes or no.
The idea for this blog came from a discussion I had at a networking event last week. The topic? How AI is transforming industries—not just in its current state, but also considering the potential of future AI models. That conversation left me curious: Are we bracing ourselves for what AI might become, or are our views based solely on what it can do now?
To dig deeper, I ran a LinkedIn poll asking: Do you think AI will assist or replace retouchers? Out of 39 votes, 82% believed AI would assist but not replace. This aligns with what many of us are seeing—AI as a tool, not a threat. But is it that simple? Let’s explore.
The Current State of AI in Retouching
AI tools for retouching are impressive. Programs like Adobe Photoshop now offer AI-based features that can remove blemishes, mask objects, and even relight a scene in seconds. There are dedicated apps like Luminar and Retouch4Me, as well as others, that promise professional results with minimal effort. Adobe Photoshop's AI generation tool can be handy if you happen to get the right image but at the moment is still far from perfect and the human touch is still needed.
For simple tasks—blemish removal, smoothing skin, or cutting out backgrounds—AI can save hours of manual work. This efficiency is a game-changer, especially for tight deadlines. But while AI excels at repetitive tasks, it still stumbles when artistry and nuance are required.
The Human Touch: What AI Still Can’t Do
AI works with rules and patterns, but retouching is about storytelling. It’s not just about making a product or portrait look “better”; it’s about aligning the image with a brand, an emotion, or a purpose.
For example, consider retouching for a beauty campaign. The balance between flawless skin and natural texture is subjective and often requires a deep understanding of cultural expectations and client preferences. AI struggles with these subtleties.
Then there’s collaboration. A retoucher’s work is rarely done in isolation. Clients provide feedback, tweak ideas, and refine details that AI can’t anticipate. These moments of human connection are where creativity truly shines.
Future Implications of AI in Retouching
The big question is: Are we judging AI only by its current capabilities? If today’s tools can handle repetitive tasks, what will tomorrow’s AI achieve?
Some predict AI models will eventually learn style and context, producing edits that rival human retouchers. Others argue that no matter how advanced AI becomes, it will always lack the intuition and adaptability that come from human experience.
The truth may lie somewhere in between. AI is likely to become more sophisticated, handling more complex tasks with ease. But whether it replaces human retouchers entirely—or becomes a collaborative partner—depends on how we use it.
Impacts on the Industry Right Now
AI isn’t just changing workflows; it’s shifting expectations. Clients expect faster turnarounds and lower costs, putting pressure on retouchers to adapt. For some, this might mean leaning into AI tools to speed up their process. For others, it’s an opportunity to stand out by emphasising the value of the human touch.
Retouchers who embrace AI as an assistant rather than a competitor can redefine their role. Instead of focusing on repetitive tasks, they can spend more time on creative decisions and client collaborations. Being more involved in the creative process from the beginning and really help shape the final outcome.
Conclusion: Collaboration, Not Competition
I don't believe AI is here to replace retouchers—it’s here to reshape how we work. By automating repetitive tasks, AI frees up time for more creativity, better strategy, and collaborations. For those willing to evolve, I think the future looks bright.
So, what do you think? Are our perceptions of AI based on what it can do now, or are we bracing ourselves for what it might do? Share your thoughts —I’d love to hear how you see the future of our industry.
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